TTBFORECASTS.COM

Target Audience

The following attributes will describe the intended target audience:

Who: Event planners, out doors enthusists, simplists
Age: 8-100+
Technology: Anyone with internet access. Available on all devices (even children's tablets
Motivation: said viewers are those who want to know if the weather around them will e nice don't care to watch the news on TV.

Occupation: Botanist, landscaper, harvester, florist, horticulturist
Demographics and Education: 24 years old, low income, graduated with degree in horticulture, single and lives by herself, travels a lot
Goals and motivation for useing the site: wants to know if weather is good for garden work, when it will be an appropriate time to plant new bulbs and starts, if she needs to prepare for deep freeze or drought, etc.
Social: lives by self, spends more time outside with plants than inside with people, .
Technology: Very minimum, has phone for contacting people, doesn't spend too much time on it, only has important stuff related to her her work.

Occupation: Highschooler (senior), President of game club,
Demographics and Education: 18 years old, part-time income,
Goals and motivation for using the site: wants to know what weather is like when planning activities, if weather will affect travel and/or venue options
Social: Popular among classmates, .
Technology: tablet, cell phone, laptop.

What is the weather like today?
What will the weather be like by the end of the week?
Will the weather be nice for traveling?
Will it rain enough for me to have to cover stuff up outside?
It might be sunny here, but will it be sunny there?
How far away is the storm?
How hot/cold will it get today?
Are my parents telling the truth when they say "It's a nice day outside, you should go out and play."
Will I need to take an umbrella with me to school?
When still things start to cool down?
Will it freeze tonight?
Is today a good day to plant things in the garden?
Will the weather prevent people from wanting to come to the event?